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Aaron Hale's Blog

What Does Chocolate Have To Do With Love Anyway?

Hey there, team! Today, I’ve been pondering something – ever wonder why chocolates, candies, and all sorts of sweets seem to get the spotlight in February? And why do they seem to be so linked with the whole idea of love?

February, as many of us know, brings Valentine’s Day, a day when love gets its grand celebration. But have you ever thought about why we often choose sweets, especially chocolates, to show our affection? There’s a bit of history and science behind this tradition. Since the days of the Aztecs, chocolate has been seen as an aphrodisiac, believed to boost vitality and passion – pretty powerful stuff, huh?

Moving up to the Victorian era, and we find Mr. Richard Cadbury packaging chocolates in heart-shaped boxes decorated with Cupids and roses. Yep, the same Cadbury brand we know and love today. This clever packaging turned chocolates into a popular way to express those romantic feelings. Kind of charming, isn’t it? Giving someone chocolate was like giving them a piece of your heart.

The Science Behind Chocolate and Love

But there’s more to it than just history. There’s also a bit of science involved. Chocolate contains phenylethylamine, which can give you a similar rush of endorphins to the feeling of being in love. So, it’s no surprise that enjoying a piece of chocolate can make you feel pretty great!

Don’t forget, February is still the heart of winter for a lot of us – a time when we’re drawn to foods that are rich and comforting. And what’s more comforting than chocolates and candies? They’re like a cozy, edible hug.

In our fudge and confectionery business, we get to see the joy these sweets bring every day. Folks come looking for that special treat to show someone they care, to sweeten their celebrations, or sometimes, just to give themselves a little treat. That’s the beauty of sweets – they speak a universal language of love and kindness. Whether it’s February or any other month, enjoying sweets is really a celebration of love in all its forms.

So next time you enjoy some of our handcrafted fudge, think about this: you’re enjoying a piece of a tradition that’s as old as time and as sweet as love itself.

Aaron Hale
US Army SSG EOD (Ret) Founder of
Extra Ordinary Delights

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